For those of you who are trying to figure out some of the details behind local search marketing, we are here to help explain. We believe that information should be freely shared so that we can all become more knowledgeable business owners and interactive marketers.

Local search marketing is more than just putting the 'city' ahead or after your main keywords. There is a deeper level of market penetration that most marketers simply don't bother with as it is time consuming and cuts into profits. Many don't even understand the concept and follow what Google says.

Google to the rescue...

I can't tell you the number of times I've heard a small business owner tell me how Google had wasted precious marketing dollars. Here is their typical story... You open up a Google account, receive contact from a Google representative who says that they would like to review your account and optimize it, you instinctively think, "Wow, I'm going to have my own representative take care of me, this is great", well the idea is great until they change a few parameters on your account and you end up bidding on terms that will never drive business. Before you know it hundreds or thousands of dollars have been wasted and you chalk it up to lesson learned. Google representatives, no matter what they say, are there to increase and optimize revenue. Google is a public company!

In-depth local search marketing strategy...

Well we understand that this can happen. Now back to the strategy of local search marketing, it is more than associating a geo-specific term with your keywords. What we look at is the area you are trying to serve and develop the best set of keywords that are used by the people within that local market.

For example, we are located in Dallas, TX, there are at least 30 different areas that you can target, Dallas, Plano, Addison, Irving, and so on but, what most don't understand is that there are areas of Dallas that are specific to the residents of Dallas, such as, Uptown. Uptown is an area of downtown Dallas, not a town or suburb. Many people in the Uptown area are going to search for a pizza place in... Uptown, not Dallas, or they use their zip code as a way to find only pizza places that will deliver in their area.

This ever happened to you or someone you know of???

You're hungry and don't want to cook, searched the web for a pizza place, called the business, and found out that you are out of their service area.

This creates a bad experience for you, the consumer, and missed opportunity for the pizza place right down the street.

Savvy buyers, unsophisticated marketers...

Internet buyers are even more savvy than they were six months ago, the search engines are driving more towards local search, you can search using zip codes, areas of town, area codes, street names. What the major engines are always trying to do is, make the user experience more efficient, they want the most relevant results delivered as quickly as possible.

Surfers and buyers are smarter with how they get information, are you staying ahead of the curve with local search marketing???

Welcome to our blog. We will do our best to provide you with the best information regarding interactive marketing. We have worked on some of the world's largest marketing campaigns and will extend our expertise to you so that you are better able to take advantage of the opportunities that exist on the internet.

We are dedicated to helping you better understand the choices you have to market your business. Through proper education you are better able to make decisions based on your goals and objectives.

Our local search products were designed to put you in front of buyers. Many agencies and search engines, including Google, have one objective in mind, increase your media spend and budget.

We have witnessed so many business owners open an account with a search engine and end up being placed on terms that will never drive business to their local stores.

Our goal with the local search product is to find highly qualified buyers in your local market and... drive them to you!

Please feel free to go back to our website, www.searchmarketology.com, and fill out our form and one of our marketing specialists will be in touch to discuss how we are best able to assist you.