Local search is when a website visitor finds a website through a search engine by typing a place name before the service or product.

Local Search Type Examples

Local audiences search for local businesses. Local searches are orientated around customers being able to find a local product or service by entering a geographic region infront of the sarch phrase or keyword.

• London Dentist
• Manchester Accountants
• Birmingham Roller Banners

Being locally visible on local search terms on search engines is important to businesses that supply a product or service to a local demographic. Someone typing dentist into Google is unlikely to go to the dentist clinic if it’s 200 miles away from them. However, if the same business is listed on search engines for London Dentist, they will be able to communicate about their services to their local London target audience.

New online companies and diretory service companies such as Scoot and Yell are now offering search facilities to find services in a given geographic area. Tradionally local newspapers have offered this service by default. Because they only have a local reader audience.