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Is your company advertising in the traditional Yellow Pages phone book?
Internet Yellow Page advertising, also known as IYP's, can be a great way to generate traffic and conversions.
If you are already using traditional yellow page advertising as a way to connect with buyers, then IYP could be a great choice as there is not much difference between traditional yellow pages.
IYP is essentially putting your "print" campaign online. The main internet yellow page portals are being run by traditional print yellow page companies. The traditional yellow page companies were a little slow to bridge the gap between print and the internet, but they have made tremendous advances over the past several years.
The main IYP's are SuperPages.com, YellowPages.com, CitySearch.com, and DexOnline. They work very similar to how a traditional yellow page book, you search for a product or service, they then supply possible categories, and then offer companies for each service. There are two great benefits to IYP's today compared to most other forms of search marketing, cost and conversion rate.
Internet Yellow Page Advertising Costs
As a business owner or marketing executive, there are various choices to promote your business. You can choose banners, sponsored listings, or pay-per-click advertising. The costs may range from hundred's to millions of dollars per year; the budget allocated to an IYP Campaign depends on whether a business wants to market locally, regionally, or nationally.
IYP Conversions
One of the great benefits of IYP's is that the business already knows that the consumer that is clicking from the advertisement is further along in the buying process; the consumer has more than likely researched local companies in the area and is ready to contact a business that offers the product or service that he/she is seeking.
Contact Search Marketology for a free consultation. Find out whether an Internet Yellow Pages Campaign is the right interactive marketing solution for your business.
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